Just when I said all I could say…
- Usher

I hate the Super Bowl. There, I said it. It actually feels good to get that out there. I know it seems so crazy, but let me explain.

I love college football. Love, love, love. I grew up watching Alabama football and I’ll spend the rest of my days doing the same. To me, watching a bunch of college kids work hard and play hard is fun. Those guys may not be making straight A’s but at least they are being held to some academic standard of achievement, albeit a minimum one. I’m not a fan of professional sports. To me, it is watching a group of grown men that are insanely rich get richer. And come on, who among us mere mortals wouldn’t like to list “play games” as our occupation? So maybe I have some resentment there about grown people playing games for ridiculous amounts of money. Here in the real world, we work pretty much 48 weeks out of the year and collect an amount per year that is probably equal to what professional athletes make in a single game.

The whole Super Bowl thing just depresses me for other reasons, too. For one thing, it is in the winter. And by winter, I mean the dead of winter. You know, the post-holiday funk, will the sun ever shine again part. To top it off, it’s on Sunday night, which for me, most weeks, is the dreaded, ugh tomorrow is Monday timeslot. So by all means, let’s all go to parties and eat too much and drink too much on a Sunday night. Monday will be awesome, no?

Next thing: As a former advertising major and current ad junkie, the Super Bowl should be a big, bold exercise in watching the creativity of agencies and companies in full flourish. Instead, it feels more like an exercise of “which commercial sucked the worst?” And “they spent HOW MUCH for those 30 seconds?!” Each year, for every Google "Parisian Love" there is an you can insert your own worst ad, I don’t even have one this year. It also makes me miss being in the ad world, too.

And last but not least, the 18 hours of continuous coverage? Come on, isn’t that a bit much? Pre-game, Kick off show, game, half time show, post game report, etc. etc. It’s too much. And it is all ratings driven and why do we have ratings? Ah yes, that money word, there it is again.

The Super Bowl is a habit, a pastime, a fun activity, a tradition for millions and good for you if you’re in that category. But me? Well, I’d rather catch up on shows on my DVR and read.